Google changes the URL ad to Accelerated Mobile Pages (AMP) after criticism from publishers. These had complained that Google taps their traffic.
With
Google's Accelerated Mobile Pages (AMP) project, Internet browsing on
mobile devices is to be accelerated by providing optimized versions of
publisher websites that do not include third-party scripts or other
extensions. So far, so good - but when forwarding AMP content, so far the AMP URL
was visible in the address field, which could lead to confusion when
sharing the article.
This
is where Google is now following the critics of publishers, adding a
new header under the URL line, which tells users which website the
article comes from. The feature allows users to share the displayed permalink over a long fingerprint on the new header.
The feature is already activated in the iOS Google app and is to be
introduced in the coming weeks also for Android, according to Google in
the developer blog.
In January 2017, Google had already screwed to AMP to make images and data load even faster.
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